Apparently, it tastes like regular Heineken.
BY SARAH RENSE OCT 12, 2018
Your mom's favorite party beer is going the healthy route. Heineken announced it is bringing a non-alcoholic beer to the United States early next year. This non-alcoholic alternative only has 65 calories—that's less than a Michelob Ultra—and according to the company, it tastes very similar to the original brew.
"It’s a little different, but it’s really close to a good beer. I’m talking as a brewer. As a consumer, I’m really, really happy about it," Heineken’s global brewmaster Willem van Waesberghe told CNBC. This seems to indicate it might taste very nearly like a regular bottle of beer, if what you consider to be a regular bottle of beer tastes like Heineken.
The hitch with all non-alcoholic beer is that alcohol from fermented yeast gives beer flavor. Heineken's process involves removing the alcohol after brewing the beer. Then, to recapture that flavor, fruity and malty notes are blended back in. The final product is what Heineken calls Heineken 0.0 (pronounced "Heineken zero zero"). It's already available in over 30 countries, and we're getting it in January.
Here in the States, Heineken 0.0 will compete with O'Doul's (from Anheuser-Busch) and a load of non-alcoholic craft beer options that actually taste really good. If cutting back on your ABV intake sounds like as good a diet plan as any, at least you've got options at the bar.
This post originally appeared on Esquire.