Your mom's favorite party beer is going the healthy route. Heineken announced it is bringing a non-alcoholic beer to the United States early next year. This non-alcoholic alternative only has 65 calories—that's less than a Michelob Ultra—and according to the company, it tastes very similar to the original brew.
"It’s a little different, but it’s really close to a good beer. I’m talking as a brewer. As a consumer, I’m really, really happy about it," Heineken’s global brewmaster Willem van Waesberghe toldCNBC. This seems to indicate it might taste very nearly like a regular bottle ofbeer,if what you consider to be a regular bottle of beer tastes like Heineken.
Before he foundedWellBeing Brewing Company(wellbeingbrewing.com), Jeff Stevens spent most of his career working in advertising for national liquor brands, a gig that placed him squarely in the club scene. He traveled the world working with beer-and-spirits clients and was always in bars, whether entertaining clients or just being social.
There was one huge problem, however. Stevens doesn't drink.
"I quit drinking when I was 24, but I was always in a position where I was around people drinking," Stevens explains. "I drank a lot of non-alcoholic beer because it doesn't have caffeine and a lot of sugar — and it was OK. But as the craft beer industry began to really take off, I asked myself why there wasn't any craft non-alcoholic beer. I finally said, 'I'm going to do this. I'm going to figure this out.'"
Today, the craft beer movement is for ALL the people. That's right, the non-alcoholic beer trend is a big thing, and it's not going anywhere. Gone are the days of the designated driver who is designated to kid's drinks.
And it's not just beer.
At large, the non-alcoholic beverage marketis predictedto grow by as much as six percent over the next 10 years, and this trend is driven by N/A options ranging from coffee to "mocktails"tolow and non-alcoholic beer.
I should know. As a big real ale and craft beer drinker, I used to treat myself to a beer (or several) most days of the week. That was until I temporarily stopped drinking so I was ready for our baby daughter to make an appearance.
Apart from the odd weekend binge, I wasn’t a particularly heavy drinker. But I struggled abstaining initially, especially when I fancied a couple of drinks of an evening.
Then I discovered Brewdog’s “Nanny State” alcohol-free beer. This showed me that non-alcoholic beer doesn’t have to be crap.
My dearest husband gifted me these nonalcoholic beers from Wellbeing Brewing Company. He gave me a whole sleuth of drinks, mixers and a recipe book to make more interesting nonalcoholic drinks for my birthday.
Living in San Diego and being surrounded by sours fruit beers and peanut butter beers and any other flavor and style under the sun makes me a little sad to drink a mass-produced O’Doul’s, which has about as much flavor as a Natty Light.
Awesome craft beer made with passion and artisan flavors and ingredients does not have to have alcohol in it. In fact, I thinkthe nonalcoholic beer industry has a huge potential to explode.
Last summer, Tammer Zein-El-Abedein and his wife, Donna Hockey, took their three kids on a trip around the world to celebrate the completion of Hockey's successful cancer treatment. They traveled to Iceland, Italy, Dubai and Japan, among other locations. The couple don't drink alcohol, but they were enamored with the variety of non-alcoholic craft beers they enjoyed on their journey, including “crisp” and “dry” non-alcoholic Japanese beer that Zein-El-Abedein says inspired their own beer.
They were so inspired by what they tasted that, when they returned to Campbell, California, they decided to start their own non-alcoholic brewery. Surreal Brewing Company’s first beer, Chandelier Red IPA, was released on June 1 of this year.
Campbell resident Donna Hockey and her husband Tammer Zein-El-Abedein started Surreal Brewing Company nine months ago to create nonalcoholic craft beer. Chandelier Red IPA is their flagship brew. (Photograph by Anne Gelhaus)
By ANNE GELHAUS | Bay Area News Group PUBLISHED: June 20, 2018 at 11:09 am | UPDATED: June 21, 2018 at 3:48 pm
After Donna Hockey beat cancer last year, she and her husband, Tammer Zein-El-Abedein, came home to Campbell from a celebratory trip with a renewed sense of purpose. Since her post-treatment diet doesn’t allow for a tall, cold one, the beer lovers and home brewers set out to create a nonalcoholic craft brew with all the flavor and only 0.5 ABV.
Alcohol consumption is falling in much of the world, including Australia. While sales of traditional beers and wines may be dropping, other drink categories are powering ahead – one of the fastest-growing being non-alcoholic beverages.
Mocktails and alcohol-free beer, wine and spirits offer a sophisticated alternative to alcohol and soft drinks for people who don’t drink and people who just want to stay under the limit.
I love beer, always have. When I was young, I associated beer with my father. He was not a big drinker, but on sunny summer days, he’d ride his motorcycle home from his office in the suburbs of Boston to our home just to have lunch with me. He sipped his Heineken and ate pepperoncini straight from the jar while I prepared my special hot dog recipe (diagonally scored, poached in a quarter-inch of his Heineken) and talked about my day.
Genevieve Barlow (left) and Jeff Stevens (right) talk about their craft beer company that only brews non-alcoholic beer.
By LARA HAMDAN • DEC 4, 2017
ST. LOUIS PUBLIC RADIO A new craft beer is joining the local market to cater to those who enjoy beer but want to train for a triathlon, attend their job’s Taco Tuesday or party Friday night and wake up without a hangover.
On Monday’s St. Louis on the Air, host Don Marsh talked aboutWellbeing Brewing Company, a local craft beer company that brews non-alcoholic beer.