“Being different, to challenge the status quo, to push beyond your limits is to be bold, to be daring, and to be open to new things.
The “NA” icon does not only stand for Non-Alcoholic, but it also represents mountains which are often associated with challenges and being at peak performance. Individuals who live an active lifestyle are always striving to be on their “A” game both physically and mentally.
Red is used as the primary color as it represents energy, strength, and determination. It is also a color used to stimulate people to make quick decisions and is thought of as an active or fast color in many sports, athletic brands, and supercars.
Gray is incorporated to add a contemporary feel and a level of refinement.
The use of a modern and strong typeface makes the overall logo feel energetic.”